United Kingdom (£)
If you asked me who my favourite British born clothing brand is, my answer is always the same.
Barbour.
No introduction needed.
Working alongside and having the opportunity to have the brand in store is definitely one of the coolest things about this year, and not just because the product is incredible, but because Barbour initiates a type of conversation.
Born in South Shields in 1894, selling oilskins to sailors, dockers and fishermen, John Barbour produced workwear in the truest sense.
The other thing that I love about this brand is the broad range in customer it connects, Grandad's who rode bikes in the 60's, and people in their twenties, who have just discovered it.
If a customer walks in wanting a recommendation on a jacket, I send them to the Bedale. A jacket which is honest about what you are getting into.
It's not a jacket that looks its best in the shop and it will feel heavy and rigid at first. But it will come into its prime in about four years, and I think people quite like being told that.
Make sure to pop in store and have a look at our range this winter, or bring in your old jacket and talk to us about rewaxing and repair.
Share the Ride.
Will