United Kingdom (£)
Almost everyone owns a beanie they never wear.
Sadly, it will spend most of its time sat in a drawer and not because anything is majorly wrong with it.
It itches a little, or it moves over the course of a morning, or it sits too high and perches instead of fitting properly. None of those are big enough problems to send a product back for.
A beanie is a simple product. That is exactly what makes it so difficult to get right.
There is nowhere to hide a bad decision in a product this small.
Proudly, we have just released four styles. Three staple cuts and a fisherman's, which between them should suit most people and most heads.
The yarn is 100% cotton. Soft from the first wear rather than after six months, and durable enough to hold its shape through winters of being stuffed in a pocket.
The rib is 1x1. A denser, tighter construction than most beanies on the market, which is where the heritage look comes from, and it is also the reason the cuff stays put.
Then the labels. Woven, with the bolt on, sewn simply onto the outside of the upper brim.
One small label, in the one place it sits right, instead of something large across the front.
In my opinion, if something is made properly, it does not need to boldly announce itself. We would much rather you wore it with whatever you happened to put on that morning than have it only go with only one outfit.
You will notice it once and then never doubt about wearing it again. And this is exactly the point :)
Share the Ride.
Will